Day 1 Sessions

Strategies and Tools for Generating Predictable Profits

Stay ahead of the competition with the essential strategies and tools to give your business the edge.

Day 1 Sessions Program

As a business owner, coach, adviser, or professional serving small businesses, you know how important it is to stay ahead of the competition. That’s why you won’t want to miss Day 1 of the conference, where we’ll focus on the essential strategies and tools you need to give your business the edge.

08:00 – 09:00


09:00 – 09:15

Introduction: Overview of the Get The Edge framework

  • What impacts the predictability of profits?

  • What drives customer choice and loyalty in 2023 and beyond?

  • What are the Big 5 processes that matter most?

09:15 – 09:50

Session 1: Customer Trends and Opportunities (Panel)

  • How are customer’s priorities/behaviours changing? Consumers and Businesses.
  • What are business owners prioritising to meet these changing needs?

  • What are providers to small businesses doing to enable and support small business owners to adapt?

09:55 – 10:30

Session 2: Economic Forecasts for major Industries

  • What is the current outlook on the Australian Economy?

  • What are the implications for particular industry sectors?

  • What are the forecasts for the largest small business sectors?

  • How do we use these forecasts in predicting potential revenues?

10:30 – 11:00

Morning Tea

11:00 – 11:35

Session 3: Marketing – Digital Essentials 1

  • What are the new 6 P’s of Marketing?

  • How should you align the 6 P’s?

  • How are customers finding/evaluating/buying in 2023?

  • Does search engine optimisation (SEO) actually work in 2023?

  • What are the major issues with most small business websites?

11:40 – 12:15

Session 4: Marketing – Digital Essentials 2

  • Who is using what media types for researching/evaluating/buying products and services?

  • What types of blogging and social media are effective?

  • What strategies generate and convert website and business visits into desired marketing and sales results?

  • Is the AIDA formula dead, and if so, what is its replacement?

  • How to choose and maximise the value you receive from small business marketing service providers?

12:15 – 13:45


13:45 – 14:20

Session 5: IT and Digital – Optimising Time, Costs, Risks

  • What are the major opportunities for improving performance and profit in each of the Big 5 Processes?

  • What are the major IT/Digital options available to small businesses?

  • How do you decide what to invest in and which area of the business to start with?

  • How can you ensure successful and rapid implementation to capture the financial benefits?

14:25 – 15:00

Session 6: IT and Digital – Cyber Security Essentials (Panel)

  • What are the major types of cyberattacks and the consequences of each type for small businesses?

  • How can a small business protect itself from these risks?

  • How can you assess your current cyber defences?

  • What to ask your IT services providers before and after a cyber attack?

15:00 – 15:30

Afternoon tea

15:30 – 16:05

Session 7: Cash Flow –  Payments, receivables

  • How do customers want to pay now, and what are the trends?
  • What is the impact on the revenue of various payment combinations?

  • How can you reduce payment costs (reconciliation time, fees/charges)?

  • How can you avoid the loss of revenue when your Point of Sale/IT systems/Payment systems “go down”?

  • How to get paid quicker and reduce the costs of managing debtors and accounts receivable?

  • What options exist for funding the timing difference between paying suppliers and expenses versus receiving payment from customers?

16:10 – 16:50

Session 8: Funding Innovations

  • What priority business needs are owners seeking finance and funding for at present?

  • What are the major options available for each of these needs?

  • Is property as collateral still a prerequisite for most forms of debt finance?

  • How to leverage customers and followers to fund your business and new products?

16:50 – 17:00

Conclusion: Day 1 wrap up

When you purchase a ticket for Day 1, you’ll receive:

  • Access to recordings of all sessions and additional supporting resources for three months. 
  • Access to the Conference Offers provided by Small Business Australia, its partners, and conference sponsors, with savings for businesses valued at over $5,000.

So, what are you waiting for? Buy your ticket for Day 1 today, and get ready to take your business to the next level. You can attend in person in Melbourne or virtually through live streaming. And if you want to attend both days, we have tickets for that too. Take advantage of this opportunity to get the edge over your competitors.

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The Conference Hub

Available from Monday 6th November

The conference sessions, partner and sponsor offers and additional resources will be available from the Conference Hub from Monday 6th November.

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Meet Our Speakers

Our speakers are experts in their fields. Many work with small business owners, innovation managers and entrepreneurs. Some lead corporate teams that provide foundational services essential to small business success. There will be no “fluff” just practical strategies, processes and tools designed to give you the Edge on your competition.

Ana Marinkovic

Executive General Manager Small Business Bank


Professor Michael Vitale

Michael Vitale

Professorial Fellow at Faculty of Engineering and IT

University of Melbourne

Mark Carter

Mark Carter

Keynote Speaker, MC & Trainer

Mark Carter

Liz Grant, Owner at What Your Customers Want

Liz Grant


What Your Customers Want

Bill Lang


Small Business Australia

Rukshana Sashankan from PEXA

Rukshana Sashankan

General Manager – Practitioners



Damien Gooden

Chief Executive

HR Central

Hannah Gibbon, CEO at The Founder CEO

Hannah Gibbon

Chief Executive Officer

The Founder CEO

Evan Williams

Director Microsoft Azure and Security Business Group A/NZ


James Buzzard

Partner CTO and Technology Strategist


Jennifer Quirk

Senior Corporate Training Associate

Aptitude Management

Samantha Tait from Thinktank Social

Samantha Tait

CEO & Founder

Thinktank Social

Thinktank Social
Ian Roberts, Founder/CEO from RA&MP

Ian Roberts


Roberts Analysis & Market Planning

Wendi Dawson from Coraggio

Wendi Dawson

Director of Partnerships and Client Engagement


Alex Solo, Co-Founder at Sprintlaw

Alex Solo



Robbie Carter, Principal Business Advisor at EXVOS

Robbie Carter

Principal Business Advisor


Michael Kerr, Director at Kerr Capital

Michael Kerr


Kerr Capital

Elle-May Michael, Managing Director at in.cube8r

Elle-May Michael

Managing Director, Curator

in.cube8r gallery & emporium

Rob Hartnett, Director at Selling Strategies International

Rob Hartnett

Managing Partner

Value Selling Associates

Hayden Brass from Zea

Hayden Brass

Founder and Managing Director



Mark Fletcher

Head of Insights



Tara Fry


The Social Connection

The Social Connection

Matt Vitale



Sam Ralton

Director Working Capital Solutions


Sponsors and Partners