Day 2 Sessions

Winning with New Products and Businesses

Learn about the range of new opportunities emerging due to new technologies and market disruptions.

Day 2 Sessions Program

Are you a business owner, adviser, new product or innovation manager, or someone with an idea for a new business? Then Day 2 of our conference is for you. Join us on Friday, October 27, to learn about new opportunities emerging due to new technologies and market disruptions and what you need to do to maximise your chances of success with new products, services, or businesses.

During Day 2, you’ll be taken through the PROFETS framework, based on the latest research from Harvard Business School and the world’s leading innovation experts. You’ll learn about the following:

The research, analysis, and processes required for starting a new business, offering new products, or entering new markets, and how to increase the probability of success.

08:00 – 08:30


08:30 – 8:40

Introduction: Day 2 overview and the PROFETS framework

08:40 – 09:10

Opportunities from AI and Major Trends

  • What major technology trends, including AI, Cloud, and Robotics, will open opportunities for small businesses?
  • What traditional industry sectors and business processes will be most impacted?
  • How can small businesses and new businesses take advantage of these opportunities?

09:10 – 09:40

Succeeding with new products and businesses – the PROFETS Framework

  • What is the latest fact-based research on why most new products and businesses fail to meet their objectives?
  • What is the best way for business owners, innovators and entrepreneurs to learn how to succeed?
  • When is the best time to start a new business?
  • 5 Questions each Good Plan must answer?
  • What is the PROFETS framework?

09:40 – 10:10

P: Defining the customer problem and product solution

  • How do you define the target customer?
  • What do you need to know about them and their behaviour?
  • What are the key sources of value in winning product solutions?

10:10 – 10:45

R: Research tools and when to use

  • Why do most new products and new business research prove false?
  • What methods are more accurate than others?
  • What tools can you use to implement these methods?

10:45 – 11:15

Morning tea

11:15 – 12:00

O: Opportunity assessment – market dynamics and customer buying processes

  • Approaches to quantifying the potential market?
  • How to assess the competitive intensity and likely response?
  • How to determine the relative value to the customer?
  • Uncovering the customer buying process and why it matters?

12:00 – 12:30

F: Financial resourcing and forecasting – cashflow and capital

  • What are key financial concepts that underpin effective plans?
  • How to develop a model to determine funding needs?
  • What will providers of funding want to know?

12:30 – 13:30


13:30 – 14:10

E: Identifying environmental influences – government legislation, societal trends, political and macro-economic factors

  • What are the major influences to consider?
  • How to differentiate facts from factoids?
  • What are the critical legal considerations?
  • What entity structures?
  • IP – Trademarks, Business Names, Patents, Copyright
  • Website addresses, social media accounts
  • Data ownership, protection and privacy key decisions and choices?

14:15 – 15:00

T: Key tools and systems for marketing/sales, IT, financial and customer management

  • What 5 Processes matter most?
  • What should you look for in Marketing and Sales tools and systems?
  • Do you need an IT partner, and if you do, what should you look for?
  • How to select an accounting/financial management advisor and system?
  • What are Customer Management systems, and why are they critical?

15:00 – 15:30

Afternoon tea

15:30 – 16:30

S: Practical steps and service providers to protect, build and launch

  • What are the typical 3 phases of building and launching a new product or business (MVP, PMF and GAS)?
  • What are the goals of each phase?
  • What are the key steps of each phase?
  • What types of service providers should you engage at each phase?

16:30 – 16:45

Conclusion: Day 2 wrap up

When you purchase a ticket for Day 2, you’ll receive access to recordings of all sessions and additional supporting resources for three months. Plus, you’ll have access to the Conference Offers provided by Small Business Australia, its partners, and conference sponsors, with savings for businesses valued at over $5,000.

Take advantage of this opportunity to learn from the best and take your business to the next level. Buy your ticket for Day 2 today and get ready to get the edge.

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The Conference Hub

Available from Monday 6th November

The conference sessions, partner and sponsor offers and additional resources will be available from the Conference Hub from Monday 6th November.

Learn More

Meet Our Speakers

Our speakers are experts in their fields. Many work with small business owners, innovation managers and entrepreneurs. Some lead corporate teams that provide foundational services essential to small business success. There will be no “fluff” just practical strategies, processes and tools designed to give you the Edge on your competition.

Ana Marinkovic

Executive General Manager Small Business Bank


Professor Michael Vitale

Michael Vitale

Professorial Fellow at Faculty of Engineering and IT

University of Melbourne

Mark Carter

Mark Carter

Keynote Speaker, MC & Trainer

Mark Carter

Liz Grant, Owner at What Your Customers Want

Liz Grant


What Your Customers Want

Bill Lang


Small Business Australia

Rukshana Sashankan from PEXA

Rukshana Sashankan

General Manager – Practitioners



Damien Gooden

Chief Executive

HR Central

Hannah Gibbon, CEO at The Founder CEO

Hannah Gibbon

Chief Executive Officer

The Founder CEO

Evan Williams

Director Microsoft Azure and Security Business Group A/NZ


James Buzzard

Partner CTO and Technology Strategist


Jennifer Quirk

Senior Corporate Training Associate

Aptitude Management

Samantha Tait from Thinktank Social

Samantha Tait

CEO & Founder

Thinktank Social

Thinktank Social
Ian Roberts, Founder/CEO from RA&MP

Ian Roberts


Roberts Analysis & Market Planning

Wendi Dawson from Coraggio

Wendi Dawson

Director of Partnerships and Client Engagement


Alex Solo, Co-Founder at Sprintlaw

Alex Solo



Robbie Carter, Principal Business Advisor at EXVOS

Robbie Carter

Principal Business Advisor


Michael Kerr, Director at Kerr Capital

Michael Kerr


Kerr Capital

Elle-May Michael, Managing Director at in.cube8r

Elle-May Michael

Managing Director, Curator

in.cube8r gallery & emporium

Rob Hartnett, Director at Selling Strategies International

Rob Hartnett

Managing Partner

Value Selling Associates

Hayden Brass from Zea

Hayden Brass

Founder and Managing Director



Mark Fletcher

Head of Insights



Tara Fry


The Social Connection

The Social Connection

Matt Vitale



Sam Ralton

Director Working Capital Solutions


Sponsors and Partners