Day 2 Sessions

Winning with New Products and Businesses

Learn about the range of new opportunities emerging due to new technologies and market disruptions.

  • Friday 27th October 2023
  • NAB Arena, 700 Bourke St, Docklands, Melbourne
  • 8:30 am to 4:45 pm (8:00 am registration)

  • In-person or online tickets are available

  • Access conference recordings and additional resources

  • Over $5,000 of business expense savings from Conference Partners

Day 2 Sessions Program

Are you a business owner, adviser, new product or innovation manager, or someone with an idea for a new business? Then Day 2 of our conference is for you. Join us on Friday, October 27, to learn about new opportunities emerging due to new technologies and market disruptions and what you need to do to maximise your chances of success with new products, services, or businesses.

During Day 2, you’ll be taken through the PROFETS framework, based on the latest research from Harvard Business School and the world’s leading innovation experts. You’ll learn about the following:

The research, analysis, and processes required for starting a new business, offering new products, or entering new markets, and how to increase the probability of success.

08:00 – 08:30

Registration

08:30 – 8:40

Introduction: Day 2 overview and the PROFETS framework

08:40 – 09:10

Opportunities from AI and Major Trends

09:10 – 09:40

Succeeding with new products and businesses – the PROFETS Framework

09:40 – 10:10

P: Defining the customer problem and product solution

10:10 – 10:45

R: Research tools and when to use

10:45 – 11:15

Morning tea

11:15 – 12:00

O: Opportunity assessment – market dynamics and customer buying processes

12:00 – 12:30

F: Financial resourcing and forecasting – cashflow and capital

12:30 – 13:30

Lunch

13:30 – 14:10

E: Identifying environmental influences – government legislation, societal trends, political and macro-economic factors

14:15 – 15:00

T: Key tools and systems for marketing/sales, IT, financial and customer management

15:00 – 15:30

Afternoon tea

15:30 – 16:30

S: Practical steps and service providers to protect, build and launch

16:30 – 16:45

Conclusion: Day 2 wrap up

When you purchase a ticket for Day 2, you’ll receive access to recordings of all sessions and additional supporting resources for three months. Plus, you’ll have access to the Conference Offers provided by Small Business Australia, its partners, and conference sponsors, with savings for businesses valued at over $5,000.

Take advantage of this opportunity to learn from the best and take your business to the next level. Buy your ticket for Day 2 today and get ready to get the edge.

Tickets are now on sale!

Day 2 – In-Person

$295

  • Attendance at NAB Arena (700 Bourke Street, Melbourne) on Friday 27th October (Day 2)
  • Access to all Day 1 session recordings and additional resources online until 31st January 2024
  • Access to over $5,000 of business expense savings from Conference Partners

Day 2 – Virtual (Zoom)

$145

  • Live online streaming access to all sessions broadcast on Friday 27th October (Day 2)
  • Access to all Day 1 session recordings and additional resources online until 31st January 2024
  • Access to over $5,000 of business expense savings from Conference Partners

Day 1 & 2 – In-Person

$395

  • Attendance at NAB Arena (700 Bourke Street, Melbourne) on Thursday 26th October (Day 1) and Friday 27th October (Day 2)
  • Access to all Day 1 session recordings and additional resources online until 31st January 2024
  • Access to over $5,000 of business expense savings from Conference Partners

Day 1 & 2 – Virtual (Zoom)

$195

  • Live online streaming access to all sessions broadcast on Thursday 26th October (Day 1) and Friday 27th October (Day 2)
  • Access to all Day 1 session recordings and additional resources online until 31st January 2024
  • Access to over $5,000 of business expense savings from Conference Partners

Meet Our Speakers

Our speakers are experts in their fields. Many work with small business owners, innovation managers and entrepreneurs. Some lead corporate teams that provide foundational services essential to small business success. There will be no “fluff” just practical strategies, processes and tools designed to give you the Edge on your competition.

Ana Marinkovic

Executive General Manager Small Business Bank

NAB

NAB
Professor Michael Vitale

Michael Vitale

Professorial Fellow at Faculty of Engineering and IT

University of Melbourne

PEXA
Mark Carter

Mark Carter

Keynote Speaker, MC & Trainer

Mark Carter

Liz Grant, Owner at What Your Customers Want

Liz Grant

Owner

What Your Customers Want

Bill Lang

Director

Small Business Australia

Rukshana Sashankan from PEXA

Rukshana Sashankan

General Manager – Practitioners

PEXA

PEXA

Damien Gooden

Chief Executive

HR Central

Hannah Gibbon, CEO at The Founder CEO

Hannah Gibbon

Chief Executive Officer

The Founder CEO

Evan Williams

Director Microsoft Azure and Security Business Group A/NZ

Microsoft

James Buzzard

Partner CTO and Technology Strategist

Microsoft

Jennifer Quirk

Senior Corporate Training Associate

Aptitude Management

Samantha Tait from Thinktank Social

Samantha Tait

CEO & Founder

Thinktank Social

Thinktank Social
Ian Roberts, Founder/CEO from RA&MP

Ian Roberts

Founder/CEO

Roberts Analysis & Market Planning

Wendi Dawson from Coraggio

Wendi Dawson

Director of Partnerships and Client Engagement

Coraggio

Coraggio
Alex Solo, Co-Founder at Sprintlaw

Alex Solo

Co-founder

Sprintlaw

Robbie Carter, Principal Business Advisor at EXVOS

Robbie Carter

Principal Business Advisor

EXVOS

Michael Kerr, Director at Kerr Capital

Michael Kerr

Director

Kerr Capital

Elle-May Michael, Managing Director at in.cube8r

Elle-May Michael

Managing Director, Curator

in.cube8r gallery & emporium

Rob Hartnett, Director at Selling Strategies International

Rob Hartnett

Managing Partner

Value Selling Associates

Hayden Brass from Zea

Hayden Brass

Founder and Managing Director

Zea

Zea

Mark Fletcher

Head of Insights

Octomedia

Octomedia

Tara Fry

Partner

The Social Connection

The Social Connection

Nat McGregor

Director

The Social Connection

The Social Connection