Day 2 Sessions Program
Are you a business owner, adviser, new product or innovation manager, or someone with an idea for a new business? Then Day 2 of our conference is for you. Join us on Friday, October 27, to learn about new opportunities emerging due to new technologies and market disruptions and what you need to do to maximise your chances of success with new products, services, or businesses.
During Day 2, you’ll be taken through the PROFETS framework, based on the latest research from Harvard Business School and the world’s leading innovation experts. You’ll learn about the following:
The research, analysis, and processes required for starting a new business, offering new products, or entering new markets, and how to increase the probability of success.
08:00 – 08:30
Registration
08:30 – 8:40
Introduction: Day 2 overview and the PROFETS framework
08:40 – 09:10
Opportunities from AI and Major Trends
09:10 – 09:40
Succeeding with new products and businesses – the PROFETS Framework
09:40 – 10:10
P: Defining the customer problem and product solution
10:10 – 10:45
R: Research tools and when to use
10:45 – 11:15
Morning tea
11:15 – 12:00
O: Opportunity assessment – market dynamics and customer buying processes
12:00 – 12:30
F: Financial resourcing and forecasting – cashflow and capital
12:30 – 13:30
Lunch
13:30 – 14:10
E: Identifying environmental influences – government legislation, societal trends, political and macro-economic factors
14:15 – 15:00
T: Key tools and systems for marketing/sales, IT, financial and customer management
15:00 – 15:30
Afternoon tea
15:30 – 16:30
S: Practical steps and service providers to protect, build and launch
16:30 – 16:45
Conclusion: Day 2 wrap up
When you purchase a ticket for Day 2, you’ll receive access to recordings of all sessions and additional supporting resources for three months. Plus, you’ll have access to the Conference Offers provided by Small Business Australia, its partners, and conference sponsors, with savings for businesses valued at over $5,000.
Take advantage of this opportunity to learn from the best and take your business to the next level. Buy your ticket for Day 2 today and get ready to get the edge.
Tickets are now on sale!
Day 1 & 2 – In-Person
$395
- Attendance at NAB Arena (700 Bourke Street, Melbourne) on Thursday 26th October (Day 1) and Friday 27th October (Day 2)
- Access to all Day 1 session recordings and additional resources online until 31st January 2024
- Access to over $5,000 of business expense savings from Conference Partners
Day 1 & 2 – Virtual (Zoom)
$195
- Live online streaming access to all sessions broadcast on Thursday 26th October (Day 1) and Friday 27th October (Day 2)
- Access to all Day 1 session recordings and additional resources online until 31st January 2024
- Access to over $5,000 of business expense savings from Conference Partners
Meet Our Speakers
Our speakers are experts in their fields. Many work with small business owners, innovation managers and entrepreneurs. Some lead corporate teams that provide foundational services essential to small business success. There will be no “fluff” just practical strategies, processes and tools designed to give you the Edge on your competition.
