Day 2 Sessions

Winning with New Products and Businesses

Learn about the range of new opportunities emerging due to new technologies and market disruptions.

Day 2 Sessions Program

Are you a business owner, adviser, new product or innovation manager, or someone with an idea for a new business? Then Day 2 of our conference is for you. Join us on Friday, October 27, to learn about new opportunities emerging due to new technologies and market disruptions and what you need to do to maximise your chances of success with new products, services, or businesses.

During Day 2, you’ll be taken through the PROFETS framework, based on the latest research from Harvard Business School and the world’s leading innovation experts. You’ll learn about the following:

The research, analysis, and processes required for starting a new business, offering new products, or entering new markets, and how to increase the probability of success.

08:00 – 08:30

Registration

08:30 – 8:40

Introduction: Day 2 overview and the PROFETS framework

08:40 – 09:10

Opportunities from AI and Major Trends

What major technology trends, including AI, Cloud, and Robotics, will open opportunities for small businesses?
What traditional industry sectors and business processes will be most impacted?
How can small businesses and new businesses take advantage of these opportunities?

09:10 – 09:40

Succeeding with new products and businesses – the PROFETS Framework

What is the latest fact-based research on why most new products and businesses fail to meet their objectives?
What is the best way for business owners, innovators and entrepreneurs to learn how to succeed?
When is the best time to start a new business?
5 Questions each Good Plan must answer?
What is the PROFETS framework?

09:40 – 10:10

P: Defining the customer problem and product solution

How do you define the target customer?
What do you need to know about them and their behaviour?
What are the key sources of value in winning product solutions?

10:10 – 10:45

R: Research tools and when to use

Why do most new products and new business research prove false?
What methods are more accurate than others?
What tools can you use to implement these methods?

10:45 – 11:15

Morning tea

11:15 – 12:00

O: Opportunity assessment – market dynamics and customer buying processes

Approaches to quantifying the potential market?
How to assess the competitive intensity and likely response?
How to determine the relative value to the customer?
Uncovering the customer buying process and why it matters?

12:00 – 12:30

F: Financial resourcing and forecasting – cashflow and capital

What are key financial concepts that underpin effective plans?
How to develop a model to determine funding needs?
What will providers of funding want to know?

12:30 – 13:30

Lunch

13:30 – 14:10

E: Identifying environmental influences – government legislation, societal trends, political and macro-economic factors

What are the major influences to consider?
How to differentiate facts from factoids?
What are the critical legal considerations?

What entity structures?
IP – Trademarks, Business Names, Patents, Copyright
Website addresses, social media accounts
Data ownership, protection and privacy key decisions and choices?

14:15 – 15:00

T: Key tools and systems for marketing/sales, IT, financial and customer management

What 5 Processes matter most?
What should you look for in Marketing and Sales tools and systems?
Do you need an IT partner, and if you do, what should you look for?
How to select an accounting/financial management advisor and system?
What are Customer Management systems, and why are they critical?

15:00 – 15:30

Afternoon tea

15:30 – 16:30

S: Practical steps and service providers to protect, build and launch

What are the typical 3 phases of building and launching a new product or business (MVP, PMF and GAS)?
What are the goals of each phase?
What are the key steps of each phase?
What types of service providers should you engage at each phase?

16:30 – 16:45

Conclusion: Day 2 wrap up

When you purchase a ticket for Day 2, you’ll receive access to recordings of all sessions and additional supporting resources for three months. Plus, you’ll have access to the Conference Offers provided by Small Business Australia, its partners, and conference sponsors, with savings for businesses valued at over $5,000.

Take advantage of this opportunity to learn from the best and take your business to the next level. Buy your ticket for Day 2 today and get ready to get the edge.

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The Conference Hub

Available from Monday 6th November

The conference sessions, partner and sponsor offers and additional resources will be available from the Conference Hub from Monday 6th November.

Learn More

Meet Our Speakers

Our speakers are experts in their fields. Many work with small business owners, innovation managers and entrepreneurs. Some lead corporate teams that provide foundational services essential to small business success. There will be no “fluff” just practical strategies, processes and tools designed to give you the Edge on your competition.

Ana Marinkovic

Executive General Manager Small Business Bank

NAB